EST. 2026 — MADRID

Identity Architecture
for Independent Labels

Practice Overview

Complete visual systems for electronic music labels. From structural identity to digital and editorial architecture.

DisciplineArt Direction
SectorElectronic Music
OutputVisual Systems
Projects04 Active
01 Brand Identity
02 Visual Systems
03 Digital Architecture
04 Editorial Design
05 Release Art Direction
Selected Works005 / 005
01Mars Frequency RecordsRebranding2026+

Project_01 — MFR

ClientMars Frequency Records
ScopeRebranding — Complete Identity System
DeliverablesLogo System
Brand Manual
Vinyl Packaging
OBI Strip
Merch Art Direction
GenreElectro // Experimental
FoundedMadrid, 2010

Structural redefinition of a 15-year-old electro label. A system built on spatial tension — Rojo Marte, wireframe geometry, and diagonal letterforms — calibrated to operate from vinyl sleeve to street-level merch.

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02FAST RecordsArt Direction & Concept2026+

Project_02 — FST

ClientFAST Dance Records
ScopeFull Art Direction & Concept
DeliverablesVisual Identity
Release System
Vinyl Packaging
Merch Direction
Street Campaign
StructureCollective — 6 Artists
First ReleaseSUBSTRATE Foundation
June 2026

“In a world of algorithms, vinyl is resistance.”

Visual system for a horizontal collective of 6 co-owner artists. A brutalist identity at the intersection of Factory Records and 70s punk — black, white, red, no hierarchy.

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03Discos del PáramoIdentity & Art Direction2026+

Project_03 — DDP

ClientDiscos del Páramo
ScopeIdentity & Art Direction
DeliverablesBrand Identity
Logo System
Sticker Campaign
Art Direction
GenreElectronic // Ambient
StatusIn Development — 2026

Identity system at the intersection of electronic music and landscape. Organic forms, a serif logotype, and an earthy palette — built to carry the weight of geographic isolation.

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04Microm RecordsRelease Art Direction2025+

Project_04 — CLMR

ClientMecanizados Colomer
Microm Records
ScopeRelease Art Direction — MR049
DeliverablesCD Artwork
Packaging Design
Editorial Layout
GenreElectro // Experimental
ArtistMecanizados Colomer
CatalogueMR049 — 2025

Art direction for “Precisión Sonora” — an LP that encapsulates an artisanal approach to sound manufacturing: tracks assembled in real time, using classic machinery and analog processes. Illustration, packaging, and editorial system designed to embody the industrial precision of the work itself.

Listen on Bandcamp ↗
05CorrosiveIdentity & Visual System2025+

Project_05 — CRRV

ClientCorrosive
ScopeArt Direction — Complete Visual System
DeliverablesVisual Identity
Reference Number System
Vinyl Artwork × 9
Merch Design
GenreHouse // Techno // Electro
LocationMadrid, 2025

A conceptual label built around a finite visual system: exactly 9 releases, each defined by its catalogue number. The number is the artwork. Rooted in the classic electronic sound of the 90s — where house, techno and electro dissolve into a borderless genre — Corrosive translates that sonic precision into a chromatic, typographic identity that ends exactly where it was designed to end.

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CORE

Estudios Morel — Manifesto

We treat the digital interface as a physical object. Every element serves a structural purpose. Every void is intentional. Every line is load-bearing.

We work exclusively with independent music labels because we believe that the visual systems surrounding music are not decoration — they are the first and last argument for why the work matters.

We reject the friendly web of rounded corners and soft gradients. We build clinical, poetic, architectural experiences. Silence between elements. Tension between type and space.

Good design should not dominate. It should help. It should be precise. It should be honest.

Estudios Morel. Madrid, 2026.

Service_01Brand Identity
Service_02Digital Architecture
Service_03Editorial Design
Service_04Typographic Systems

Start a
Project

We work with independent labels that understand that a visual system is not decoration — it is infrastructure.

Direct Contact

[email protected]

Response Time

24H — 48H

Current Status

Accepting New Briefs